Why the Jimny should be priced resonably

[Traveler]

My post in Team BHP was promoted to their home page at

Maruti Jimny 4-door @ Auto Expo 2023

Beyond the reasons explained in my post, there are some other things that Maruti should consider.

1. Being a Mass Market player it has a moral obligation to provide value for money cars to Indian Households. Bringing 4x4 and off-roading to that segment of society is the next best things they can do.

2. By pricing it within reach of an average Indian middle-class family they will be able to unleash a big wave of adoption. They can laugh their way to the bank even with low margins but high-volume strategy.

3. A reasonably priced Jimny will give a fillip to many other related businesses like accessories, travel and tourism, off road coaching schools and many other related areas. All this results in a positive cycle where everyone gains.

4. In order to establish the brand and unseat incumbent players the pricing should be spot on. We can soon have a massive following of Jimny loyalists if people are able to acquire it.

5. Apart from just selling the Jimny, MSIL should promote activities around the car’s DNA. Organizing trails and expeditions fire up the imagination of people and converts them into lifelong associations. With a correctly priced car Maruti Suzuki can definitely benefit from this.

6. By projecting it as a lifestyle vehicle and a premium and niche product they will only drive the customers to the competition.

7. At the end of the day the Jimny is a ln evolved Gypsy. I hope they remember this. Story telling takes you only that far and then you need fresh stories. Give the people the opportunity and you will be surprised how many new stories you will get.

[ranbanka]

well all valid points and accurately describe the effect Jimny could have. I just hope maruti reads all this customer feedback and doesn’t price it above what everyone expects.

[DG76]

The reason for booking Jimny is it’s legacy. I have waited for solid 3.5 years since i started tracking Jimny. Only with a good pricing on the bare bone Jimny will invite the new enthusiasts like me to the Gang.

The indian consumers will definitly look for price. Just buying Jimny is not the end, there is lot of investment on the modifications for Jimny…so the price conscious indian customer will look at all these angles before buying. So a good market research by MSIL and well placed pricing will definitly bring customer like me into the Club.

Keeping my hopes and fingures crossed on Jimny Pricing.